In a short 2015 piece for Wired, Arjun Sethi describes three phases of consumer products:

The Want » Need » Utility framework is interesting when used the evaluate products in the consumer app market, and even more interesting when appled to larger technological ecosystems.

A particular phrase has risen in frequency in the last decade or so. It pops up various permutations in tech talks aimed at the general public and in pop-science publications and other TedX-parallel venues. It starts:

“Humans are bad at …”